Work Contact
Senior Creative Director · 23+ Years
/01 BRAND /02 DIRECTION /03 SYSTEMS

Joel Richard Escorpiso

Good design is a system, built for the outcome, not just the polish.

$30MM+ record campaign revenue, Modere 2022

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Track Record
$30MM+

Design systems and creative direction behind Modere's 2022 BFCM campaign, the company's highest eCommerce revenue year on record.

22

Engineered an automated ad-generation engine producing 22 distinct campaign assets per cycle with 100% brand governance.

80%

Built a drag-and-drop email builder that cut production time 80% and eliminated recurring third-party SaaS costs.

50%

Internalized core design production, reserving external budgets strictly for highly specialized capabilities.

Selected Work View All Work →
01 – Product Design & Engineering

StitchSlide

A free, no-sign-up carousel maker for Instagram, LinkedIn and TikTok — design across the seams on one wide canvas, and it splits into perfectly seamless slides. Live at stitchslide.com.

Product
StitchSlide (self-initiated)
Year
2026
My Role
Designer & Developer
Tools
Claude Code, HTML5 Canvas
02 – Brand Strategy

Amare Opportunity Deck

A global sales collateral system built to communicate Amare Global's business opportunity with clarity and visual authority.

Company
Amare Global
Year
2025
My Role
Sr. Creative Director
Tools
PowerPoint, Photoshop, Illustrator
03 – Style System

Modere Shifting Retail Conference 2024

A complete brand system for Modere's SRC24 (Shifting Retail Conference 2024), extended across signage, presentations, SWAG, and collateral for the brand's U.S., European, and Asia-Pacific events.

Company
Modere
Year
2024
My Role
Sr. Creative Director
Tools
Photoshop, Illustrator, After Effects, InDesign
04 – Email / Digital

Welcome Email Series

A multi-touch onboarding sequence designed to drive engagement and conversion for new Amare Global customers.

Company
Amare Global
Year
2025
My Role
Sr. Creative Director
Tools
Canva, Photoshop

Brands & Organizations
I've Worked With

What I Bring

Where creative, marketing,
and technology meet.

I don't choose between them — I build where they overlap.

01
Revenue-First Thinking

Every creative decision is weighed against business KPIs — from sales enablement to campaign revenue — not just how it looks in a deck.

02
AI-Driven Systems

I architect proprietary AI tools — ad-generation engines, email builders — that cut production time up to 80% and eliminate recurring software costs.

03
Brand Precision

From event branding to email, I build visual systems that scale, stay compliant, and protect the brand at every touchpoint.

About

Two decades of
owning the outcome.

I lead brand, design, and creative production across corporate, sales, events, and product marketing — currently as Senior Creative Director / Head of Creative at Amare Global — with a consistent throughline of tying every creative decision back to a business number.

23+ Years of creative leadership across print and digital

I merge marketing instinct, technical fluency, and hands-on execution. Strategy, systems, and craft, together — that's what keeps creative output on-brand and revenue-focused.

The best creative departments feel invisible to the rest of the business, not because they're small, but because they're run so well leadership never has to worry about them.

Building and leading fast-paced creative teams, on-site and remote — and building the automation and systems that make those teams faster and leaner.

Specialties: visual branding systems, campaign development, AI-driven creative automation, design operations, creative team management, performance-driven creative strategy.

Senior Creative Director / Head of Creative, Amare Global.

Engineered an automated ad-generation engine producing 22 campaign assets per cycle with 100% brand governance, plus a modular email system that eliminated recurring SaaS costs. Cut costs 50%, production time up to 80%.

Joel Richard Escorpiso
Capabilities

A full stack of
creative leadership.

Creative Direction
Brand IdentityArt DirectionDesign Systems
Design & Production
PrintDigitalPackagingWeb / UI
Marketing Channels
Content MarketingEmail MarketingEvent Marketing
Leadership & Strategy
Team BuildingRemote ManagementCreative OpsBrand PositioningConversion OptimizationGlobal Brand Strategy
Tools
PhotoshopIllustratorInDesignAfter EffectsFigmaMicrosoft 365ChatGPTClaudeMidjourney
+ 45 more tools
Platforms
Mac OS, Windows
Adobe
Adobe XD, AEM, Acrobat
Apple Apps
iMovie, Pages, Numbers, Keynote
Microsoft 365
PowerPoint, Word, Excel, Outlook, Teams, OneDrive, SharePoint
Web & Design
HTML, CSS, Wix, Squarespace, Canva
Project & Ops
Jira, Basecamp, ProofHQ, Wrike, Asana, Smartsheet, Frame.io, Zendesk, Typeform
Marketing & Social
Eventbrite, Mailchimp, StreamYard, Facebook, Instagram, TikTok, Pinterest, Reddit, Discord, Snapchat, Clubhouse, Amazon Storefront
AI
Google Gemini AI, Google NotebookLM, Microsoft Copilot
Industries
TechnologyDigital AdvertisingeCommerceRetailEntertainmentFinancial ServicesConsumer Packaged Goods
+ 6 more industries
Design, Financial Technology, Health & Wellness, Beauty, Direct Selling, Human Resources
Career

The receipts, role by role.

Aug 2025 – Present · Current
Senior Creative Director / Head of Creative
Amare Global
Mahwah, NJ · Remote

Reporting directly to the CMO. Engineered an ad-gen engine producing 22 assets per cycle. Cut costs 50%, production time up to 80% with the AI-assisted email builder. AI-automated subtitling took video turnaround from half a day to under 15 minutes.

Aug 2024 – Aug 2025
Senior Creative Director / Head of Creative
cLABS Studio
Mahwah, NJ · Remote

Assumed a dual role, running studio operations after the President's departure, reporting directly to the Owner & Founder. Led creative across six DC Enterprises brands: Amare Global, The Rootist, iLABS, Morae Packaging, Elements Connect, and Arum, until cLABS was acquired by Amare Global in August 2025.

2020 – 2024
Creative Director → Senior Creative Director
Modere
Newport Beach, CA · Hybrid

Holiday campaigns scaled to a record $30MM+ in 2022, the company's highest eCommerce revenue year on record. Led branding for Modere's first NA retail store. Co-branded content with Alfa Romeo F1 Team ORLEN reached 1.4M+ fans worldwide.

$14MM
2020
$22.6MM
2021
$30MM+
2022 · Record
2018 – 2020
Senior Creative Director, Global Marketing
Research Affiliates
Newport Beach, CA · On-site

Cut costs 70% via hands-on UI, prototyping, video production, and event design support alongside senior execs on strategy.

2015 – 2020
Executive Design Consultant
Independent
Los Angeles, San Francisco & Chicago

Clients included The Recording Academy, Capital Group, SapientRazorfish, BACtrack, Titan HST, CBD, Shaker Recruitment Marketing, and Storygize.

2016 – 2018
Creative Director, Global Creative Services
Modere
Newport Beach, CA · On-site

Directed creative for a product launch totaling $11MM in revenue; a 2017 holiday campaign brought in a record $3MM.

2015 – 2016
Associate Creative Director
Wire Stone
Chicago, IL

Led Motorola Mobility's visual language rollout. Wire Stone was acquired by Accenture Interactive.

2013 – 2015
Senior Art Director
Conversant
Chicago, IL

Cut production time 50% via InDesign automation. Helped land 30 client deals for CJ Affiliate, up to $2MM each.

2006 – 2013
Senior Graphic Designer → Director of Art & Design
Specific Media
Irvine, CA

Led rebrand creative for the new Myspace, driving 1MM new registrations within a month of launch.

2002 – 2006
Early Career
FremantleMedia, Melbert Design Group & others
Los Angeles, CA

Graphic design roles at FremantleMedia (American Idol Underground), Melbert Design Group, Solbrook Display Co., Frontiers Media, and Cal Poly Pomona, building foundational skills in print, web, motion, packaging, and event collateral.

Insights

Writing on craft
and leadership.

LinkedIn Article
Why Inconsistent Branding Costs Companies Millions (And How to Fix It)

"If you can't hand your brand guidelines to a new employee, a new agency partner, or an AI and receive perfect output on the first try, you don't have a brand system."

Read on LinkedIn →
LinkedIn Article
Before You Replace Your Creative Team with AI, Read This

"AI isn't killing design, but it is forcing a massive operational evolution. True brand execution requires technical precision, strict regulatory compliance, and high-level strategic vision that an algorithm simply cannot replicate."

Read on LinkedIn →
What People Say

The work speaks.
So do the people.

"

You know the job is good when your boss knows what they're talking about. He is an efficient leader who listens and understands everyone under him. Rather than micromanage, he trusts his team to complete their tasks in his vision.

Darrell Delacruz
Graphic Designer, reported directly to Joel
"

It's been a pleasure working alongside Joel at Modere, where he shines as our Senior Creative Director. He's adept at reducing costs, boosting efficiency, and enhancing quality through hands-on support and streamlined processes.

Shannon Mellin
UX / Product Designer, Modere
"

Joel has the uncanny ability to engage with professionals from industries of which he has little or no knowledge and translate their abstruse ideas into accessible, incredibly beautiful designs.

Durrell Brown
Institutional Client Relations, Capital Group
Contact

Let's build
something great.

Phone
+1 323 849 0771
Location
Chino Hills, California
LinkedIn
linkedin.com/in/joelrichardescorpiso
LinkedIn ↗︎ Threads ↗︎ X ↗︎ Pinterest ↗︎

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