01 – Style System

Modere Shifting Retail Conference 2024

A complete brand system for Modere's SRC24 — Shifting Retail Conference 2024, themed "Electrify" — extended across every touchpoint of the event: signage, presentations, SWAG, merchandise, and collateral, for the brand's U.S., European, and Asia-Pacific conferences. The U.S. event alone drew over 1,000 Social Marketers, Modere's term for its distributor network.

Company

Modere

Year

2024

My Role

Sr. Creative Director

Tools

Photoshop, Illustrator, After Effects, InDesign

Team

Ash WaltonSr. Director of Communications

Curtis WilsonMotion Graphics Artist & Video Producer

Deliverables

Event Brand Guidelines Presentation Template Product & Executive Presentation Design Video Suite (7 formats) Looping Animation Social Post Templates Signage & Event Graphics Attendee & Staff Badges SWAG & Merch Designs Staff Apparel Award Designs

Motion

No video source yet Add electrify.mp4 and a poster frame, then uncomment the video tag

00:00

Opening title treatment.

[What decision is visible in this shot? Name it. If the note could describe any video, it isn't earning the pin. Cut it.]

00:12

System in motion.

[How the static brand rules translate to time-based media: what carried over, what had to change.]

00:28

Applied across touchpoints.

[The payoff shot. What a viewer should take away about the system's range.]